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Archiv für Juli 2009

Das Vodafone Dilemma

Dienstag, 14. Juli 2009

Ich habe erst mit einigen Tagen Verspätung Zeit gefunden, einen kurzen Blick auf die Debatte rund um die Vodafone Markenkampagne zu werfen.
Johannes Kleske bringt das ganze Dilemma mit seiner fiktiven Vodafone Presseerklärung perfekt auf den Punkt.
Das Problem liegt nämlich überhaupt nicht in der Ausgestaltung von Kampagnen oder Pressekonferenzen. Sondern in der Tatsache, dass die Realität […]

Marketing, Zukunft, Kundenbindung | 2 Kommentare

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