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LUUPO - Neuartiges Social Commerce Konzept ist gelandet

10. Juli 2007

LUUPO ist heute in die Private Beta gegangen. Nach längerer Wartezeit, worin denn das neuartige Luupo Prinzip wohl besteht, ist nun zumindest soviel klar: Es ist wirklich neuartig. Und echter Social Commerce.

Luupo ist eine Mischung aus Glücksspiel, Power-Buying und Reverse-Auctions. Der Clou liegt darin, dass die Nutzer mit gekauften Einsätzen die Preise für ein Produkt nach unten drücken. Wer dann den Zuschlag erhält, profitiert von den Einsätzen der anderen: Er bekommt das Produkt zu einem guten Preis, ohne dass es verschleudert werden muss.

Wirklich: Die Idee ist ebenso simpel wie genial. Und dabei vielleicht auch ein klein wenig anrüchig. Aber das macht die Sache nicht unsympathischer. Offizieller Start soll in drei Wochen sein.

Prognose: Addictive, aber nicht unumstritten.

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