Neue Zahlen: Blogs als Business-Tool etabliert

24. Mai 2007

womma meldet, zitiert nach Melcrum:

“Fifty-five percent of global executives either currently use blogs as a business tool or say they plan to implement them in the next 12 months, according to a study released in March by research organization Melcrum. Survey results indicate that 63% of executives use or plan to use online video, 43% podcasts, 51% RSS, and 41% social networks.

Seventy-one percent of respondents say “improved employee engagement” is the top benefit of social media for their organization, while 59% name “improved internal collaboration” and 47% “creating a two-way dialogue with senior executives.”

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