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	public.beta
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    <p id="description-mobile">Handel, Marketing & Medien im Zeitalter von Web 2.0</p>



    
  <h2 class="date-header">17 Oktober 2006</h2>
  

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    <h3 class="post-title">
	 <a href="http://www.public-beta.com/2006/10/intershop-ber-social-commerce.html" title="Intershop über Social Commerce" rel="bookmark">
	 Intershop über Social Commerce
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      <div style="clear:both;"></div>Kam gerade via <a href="http://www.e-commerce-blog.de/2006/10/17/intershop-das-web-20/">E-Commerce Blog:</a><br /><br />Ein <a href="http://madarts.wamigge.de/intershop-open-2006--rueckblick">Vortrag im Rahmen der Intershop Open</a> über Web 2.0 und Social Commerce. Die <a href="http://madarts.wamigge.de/files/public/IntershopOpen2006_AlexanderNeuhausen/index.htm">Präsentation</a> ist sehr umfangreich und liegt <a href="http://madarts.wamigge.de/files/public/IntershopOpen2006_AlexanderNeuhausen/index.htm">hier komplett vor.</a><br /><br />Was zunächst wie eine typische Vertriebspräsentation aussieht, entpuppt sich als sehr guter Rundumschlag zu dem Thema. Zudem ist es doch beruhigend, dass ein führender E-Commerce Solution-Provider eine sehr ähnliche Sichtweise vertritt wie unsereiner:<br /><br /><span style="font-style:italic;">Der Nutzer gestaltet Inhalte aktiv mit. Verschlechtern negative Einträge das Image des Shops?<br />Nicht zwangsläufig, denn<br /><br /><li> Die Nutzer zeigen, dass sie mit dem Unternehmen kommunizieren wollen.<br /><li>Negative Beiträge relativieren sich durch mehr Transparenz.<br /><li>Jeder Nutzer entscheidet selbst, was er glaubt.<br /><li>Man lässt die Nutzer die Qualität des Beitrages bewerten. (War die Bewertung für Sie hilfreich?)<br /><li>Auch negatives Feedback ist Feedback für das Unternehmen.</span><br /><br />Und weiter:<br /><br /><span style="font-style:italic;">Produktbeschreibungen und -informationen durch den Kunden.<br /><br /><li>Nur 12% der Shops bieten die Möglichkeit zur Rezension.<br /><li>Nur 1% bietet Kunden eine Community.<br /><br />Aber!!!<br /><br /><li>Unternehmen haben längst die Meinungsfreiheit über ihre Produkte verloren.<br /><li>Menschen in vernetzten Märkten bieten wesentlich bessere Informationen und Unterstützung, als der Verkäufer selbst.<br /></span><br /><br />Yup. Danke, Intershop!<div style="clear:both; padding-bottom: 0.25em;"></div>
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      <em>posted by Q-BEE @ <a href="http://www.public-beta.com/2006/10/intershop-ber-social-commerce.html" title="permanent link">11:00</a></em>&nbsp;

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        <li><a href="http://www.public-beta.com/2006/10/microsoft-kommt-mit-mobiler-social.html">Microsoft kommt mit mobiler Social Sotware</a></li>

     
        <li><a href="http://www.public-beta.com/2006/10/erfolgsfaktoren-fr-web-20-dienste.html">Erfolgsfaktoren für Web 2.0 Dienste</a></li>

     
        <li><a href="http://www.public-beta.com/2006/10/2-jahre.html">2 Jahre...</a></li>

     
        <li><a href="http://www.public-beta.com/2006/10/weiter-ins-weboffice.html">Weiter ins Weboffice!</a></li>

     
        <li><a href="http://www.public-beta.com/2006/10/kontrollierter-kontrollverlust.html">Kontrollierter Kontrollverlust - Transparenz, Partizipation und Dialog</a></li>

     
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