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	public.beta
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    <p id="description-mobile">Handel, Marketing & Medien im Zeitalter von Web 2.0</p>



    
  <h2 class="date-header">25 Oktober 2006</h2>
  

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    <h3 class="post-title">
	 <a href="http://www.public-beta.com/2006/10/casio-x-is-everywhere.html" title="Casio: X IS EVERYWHERE" rel="bookmark">
	 Casio: X IS EVERYWHERE
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	<p>
      <div style="clear:both;"></div><img src="http://www.public-beta.com/_gif/xiseverywhere.png" /><br /><br />CASIO bewirbt die Einführung seiner neuen Digitalkamera EXILIM EX-S770 zur Zeit mit einer groß angelegten Onlinekampagne. Die Kampagnenidee besteht in einer mehr oder weniger lustigen Parodie typischer Internet Verschwörungstehorien.<br /><br /><a href="http://www.x-is-everywhere.de/">X IS EVERYWHERE</a> nennt sich das Konzept. Ähnlich wie die Zahl 23 im gleichnamigen Film finden sich überall in der Welt geheimnisvolle Xe und dahinter stecken irgendwelche geheimnisvollen Kräfte. Die Idee haut nicht vom Hocker, ist aber ganz nett und lässt sich online herrlich ausschlachten.<br /><br />Etwas fraglich ist, wie das ganze auf Marke & Produkt einzahlen soll. Was hier tatsächlich beworben wird, erschließt sich auch auf der Website erst nach einigem Hinsehen. Das ist ein typisches Dilemma solcher Fake-Kampagnen: Smarte Taktik oder verpulvertes Budget?<br /><br />In der <a href="http://www.presseportal.de/story.htx?nr=891206">Pressemitteilung</a> wird die Aktion groß als Web 2.0 abgefeiert. Wobei die Web 2.0 Komponente hauptsächlich in einem Fotowettbewerb besteht. Die User sollen ihre Beweisfotos für geheimnisvolle Xe einsenden. Well, so gut dass ja funktionieren mag, aber mit Web 2.0 hat das ungefähr soviel zu tun wie 'Pleiten, Pech & Pannen' mit YouTube.<br /><br />Das beste an der Aktion sind übrigens die <a href="http://www.x-is-everywhere.de/belohnungen/">echt fetten Preise. </a> Daher kann ich eine Teilnahme nur dringend empfehlen ;-)<div style="clear:both; padding-bottom: 0.25em;"></div>
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      <em>posted by Q-BEE @ <a href="http://www.public-beta.com/2006/10/casio-x-is-everywhere.html" title="permanent link">12:48</a></em>&nbsp;

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      <dt class="comment-poster" id="c116185054487478537"><a name="c116185054487478537"></a>

        <a href="http://www.blogger.com/profile/13571098" rel="nofollow">Martin Terber</a> said...

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      <dd class="comment-body">

        <p>Cool, Ägypten, Laptops etc... Da bin ich dabei!<BR/>Ich finde, der Zusammenhang mit Casio erschliesst sich ziemlich schnell. Vor allem, weil Verschwörungstheoretiker mit Sicherheit nicht so ne Flash-lastige Seite in 8 Sprachen bauen würden.</p>

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      <dd class="comment-timestamp"><a href="#c116185054487478537" title="comment permalink">10:15 AM</a>

	  <span class="item-control admin-49481215 pid-1675539005"><a style="border:none;" href="http://www.blogger.com/delete-comment.g?blogID=32422039&amp;postID=116185054487478537" title="Delete Comment" ><span class="delete-comment-icon">&nbsp;</span></a></span>
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      <dt class="comment-poster" id="c116188437568229218"><a name="c116188437568229218"></a>

        <a href="http://www.blogger.com/profile/2756273" rel="nofollow">Q-BEE</a> said...

      </dt>

      <dd class="comment-body">

        <p>Nun, dann bin ich ja beruhigt.</p>

      </dd>

      <dd class="comment-timestamp"><a href="#c116188437568229218" title="comment permalink">7:39 PM</a>

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<h2 class="sidebar-title">Blogs I like</h2>
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   <li><a href="http://ecommerce.typepad.com/exciting_ecommerce/">Exiting Commerce</a></li>
   <li><a href="http://www.fischmarkt.de">Fischmarkt</a></li>
   <li><a href="http://www.e-commerce-blog.de/">E-Commerce Blog</a></li>
   <li><a href="http://www.smartmobs.com">Smartmobs</a></li>
   <li><a href="http://blog.wired.com/monkeybites/">Monkey Bites</a></li>
   <li><a href="http://www.web2null.de/">Web2Null</a></li>
   <li><a href="http://www.adverblog.com/">Adverblog</a></li>
   <li><a href="http://www.connectedmarketing.de/">Connected Marketing</a></li>
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<h2 class="sidebar-title">Current Location</h2>

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