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    <a href="http://www.public-beta.com">
	public.beta
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    <p id="description-mobile">Handel, Marketing & Medien im Zeitalter von Web 2.0</p>



    
  <h2 class="date-header">21 September 2006</h2>
  

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    <h3 class="post-title">
	 <a href="http://www.public-beta.com/2006/09/online-jetzt-viertgrter-werbetrger.html" title="Online jetzt viertgrößter Werbeträger" rel="bookmark">
	 Online jetzt viertgrößter Werbeträger
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         <div class="post-body">
	<p>
      <div style="clear:both;"></div>Der Online-Vermarkterkreis im BVDW (OVK) hat heute anlässlich der OMD die aktuelle Prognose für die Entwicklung des Onlinewerbemarktes bekannt gegeben.<br />Mit einem geschätzten Werbeumsatz von 1,65 Milliarden für 2006 überholt Online das Radio und rangiert damit auf Platz vier der Werbeträger in Deutschland:<br /><br /><img src="http://www.public-beta.com/_gif/ovk-verteilung.png" /><br /><br />Mit gut 80% Wachstum hat der Bereich Suchmaschinenmarketing einen besonders hohen Anteil am Gesamtkuchen. So gesehen ist es nur folgerichtig, dass der OVK den Bereich e-Commerce als Haupttreiber des Wachstums identifiziert.<br /><br /><img src="http://www.public-beta.com/_gif/ovk-wachstum.png" /><br /><br />Weitere Infos beim <a href="http://www.ovk.de/ovkmarkt2006_02.php">OVK.</a><div style="clear:both; padding-bottom: 0.25em;"></div>
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      <em>posted by Q-BEE @ <a href="http://www.public-beta.com/2006/09/online-jetzt-viertgrter-werbetrger.html" title="permanent link">17:44</a></em>&nbsp;

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        <li><a href="http://www.public-beta.com/2006/09/catchyoo-interkative-werbeformen-der.html">Catchyoo: Interkative Werbeformen der Zukunft</a></li>

     
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        <li><a href="http://www.public-beta.com/2006/09/complete-web-20-directory.html">The complete Web 2.0 directory</a></li>

     
        <li><a href="http://www.public-beta.com/2006/09/bold-moves-ford-geht-neue-wege.html">Bold Moves: Ford geht neue Wege</a></li>

     
        <li><a href="http://www.public-beta.com/2006/09/deutsche-bank-research-analysiert.html">Deutsche Bank Research analysiert Umbruch der Medienwirtschaft</a></li>

     
        <li><a href="http://www.public-beta.com/2006/09/guerilla-pr-bei-denkwerk.html">Guerilla PR bei denkwerk</a></li>

     
        <li><a href="http://www.public-beta.com/2006/09/911.html">9/11</a></li>

     
        <li><a href="http://www.public-beta.com/2006/09/virales-literatur-marketing-als-ganz.html">Virales Literatur-Marketing als ganz großes Kino</a></li>

     
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