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  <h1 id="blog-mobile-title">
    <a href="http://www.public-beta.com">
	public.beta
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    <p id="description-mobile">Handel, Marketing & Medien im Zeitalter von Web 2.0</p>



    
  <h2 class="date-header">25 September 2006</h2>
  

         <!-- Begin .post -->

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    <h3 class="post-title">
	 <a href="http://www.public-beta.com/2006/09/bessere-conversion-durch-ajax-checkout.html" title="Bessere Conversion durch AJAX-Checkout?" rel="bookmark">
	 Bessere Conversion durch AJAX-Checkout?
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         <div class="post-body">
	<p>
      <div style="clear:both;"></div><img src="http://www.public-beta.com/_gif/onepagecheckoutaccountstarted.jpg" /><br /><br />Das Thema One-Page Check-Out mit AJAX hat uns in letzter Zeit hier in der Agentur immer mal wieder beschäftigt. Dazu erreicht mich nun folgende Hot-News: Das <a href="http://www.varien.com/blog/ajax-based-one-page-checkout-video/"> Varien eCommerce Blog</a> zeigt ein <a href="http://www.varien.com/blog/images/videos/onepagecheckoutaccount.html">Video</a> mit einem Beispiel für einen solchen interaktiven Check-Out Prozess ohne Neuladen der Seiten und berichtet unter Berufung auf einen <a href="http://select.nytimes.com/search/restricted/article?res=F40813FC3E5E0C778DDDAB0894DD404482">New York Times Artikel</a>, dass die <span style="font-weight:bold;">Abbruchrate bis zu 50 Prozent kleiner</span> sein soll, als in klassischen Checkouts.<br />Wow! Diese Zahl ist beeindruckend, wobei sie sicher nicht verallgemeinert werden sollte. Aber die Richtung ist heiß.<br />Ich bin gespannt, ob und wo Check-Outs zukünftig auf AJAX-Lösungen umgebaut werden. Dabei sind natürlich auch Sicherheitsaspekte zu berücksichtigen und ggf.Alternativen anzubieten, falls User JavaScript deaktiviert haben.<div style="clear:both; padding-bottom: 0.25em;"></div>
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        <p class="post-footer">

      <em>posted by Q-BEE @ <a href="http://www.public-beta.com/2006/09/bessere-conversion-durch-ajax-checkout.html" title="permanent link">10:29</a></em>&nbsp;

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        <li><a href="http://www.public-beta.com/2006/09/ehrung.html">Ehrung</a></li>

     
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        <li><a href="http://www.public-beta.com/2006/09/ecommerce-20-die-heimliche-koalition.html">eCommerce 2.0: Die heimliche Koalition der Blockierer</a></li>

     
        <li><a href="http://www.public-beta.com/2006/09/online-jetzt-viertgrter-werbetrger.html">Online jetzt viertgrößter Werbeträger</a></li>

     
        <li><a href="http://www.public-beta.com/2006/09/catchyoo-interkative-werbeformen-der.html">Catchyoo: Interkative Werbeformen der Zukunft</a></li>

     
        <li><a href="http://www.public-beta.com/2006/09/flickr-minicards-von-moo.html">Flickr MiniCards von MOO</a></li>

     
        <li><a href="http://www.public-beta.com/2006/09/omd.html">OMD</a></li>

     
        <li><a href="http://www.public-beta.com/2006/09/deutscher-multimedia-kongress.html">Deutscher Multimedia Kongress Interaktives Design</a></li>

     
        <li><a href="http://www.public-beta.com/2006/09/complete-web-20-directory.html">The complete Web 2.0 directory</a></li>

     
        <li><a href="http://www.public-beta.com/2006/09/bold-moves-ford-geht-neue-wege.html">Bold Moves: Ford geht neue Wege</a></li>

     
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   <li><a href="http://www.e-commerce-blog.de/">E-Commerce Blog</a></li>
   <li><a href="http://www.smartmobs.com">Smartmobs</a></li>
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   <li><a href="http://www.web2null.de/">Web2Null</a></li>
   <li><a href="http://www.adverblog.com/">Adverblog</a></li>
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